Last Updated: September 2023
Rental real estate marketing software streamlines the process of promoting properties, managing inquiries, and nurturing tenant relationships. From virtual tours to tenant management systems, these tools not only simplify operations but also provide a competitive edge in the market. As the rental landscape continues to evolve, leveraging the right software can be the difference between a property that sits vacant and one that’s always in demand.
Real Estate Marketing Software List
Rental real estate marketing software revolutionizes the way property managers and landlords promote and manage their listings. Below we take a look at some of the most popular real estate marketing software solutions:
Aryeo is a leading real estate media software and content management platform for photographers and media companies, founded in 2019. The company’s mission is to streamline real estate content for those who generate it and consume it, with a focus on delivering high-quality content and improving the real estate industry for agents and clients alike. Aryeo’s platform enables content creators, such as real estate photographers and videographers, to host, collaborate, deliver, and distribute content for properties, as well as offering a range of other features to improve the real estate experience. In 2021, Aryeo was acquired by Zillow Group.
Matterport is a leading spatial data company that provides software and hardware solutions for creating, managing, and distributing immersive 3D and virtual reality (VR) experiences. The company’s flagship product, Matterport Pro2, is a professional-grade 3D camera that allows users to capture and create immersive 3D models of real-world spaces. Matterport’s technology is used in a variety of industries, including real estate, architecture, construction, and hospitality, to create immersive experiences that enable remote collaboration and visualization. In 2021, Matterport went public through a SPAC merger and is now listed on the Nasdaq under the ticker symbol “MTTR”.
SharpLaunch is a leading real estate marketing platform that provides software and services to commercial real estate brokers, building owners, and property managers. The platform offers a range of features, including property websites, lead generation tools, email marketing automation, and data analytics, to help clients optimize their marketing efforts and improve their ROI. SharpLaunch’s mission is to simplify the marketing process for commercial real estate professionals, enabling them to focus on what they do best – closing deals. The company is headquartered in Boston, Massachusetts, and serves clients across the United States and internationally.
ShowingTime+ is a leading real estate software and services provider that offers a range of tools to help agents, brokers, and MLSs manage their listings and schedule showings. The company’s flagship product, ShowingTime, automates the showing scheduling and management process for agents, teams, offices, MLSs, and associations, simplifying the report-generating process. In 2021, ShowingTime was acquired by Zillow Group, a leading online real estate marketplace company. The acquisition enabled Zillow Group to integrate ShowingTime’s technology offerings into its platform and streamline the real estate experience for agents and clients alike.
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What is Rental Property Marketing Software?
Rental property marketing software is a type of software designed to help property managers and landlords market their rental properties more effectively. This software typically includes features such as online property listings, lead generation tools, automated email marketing, and data analytics. With rental property marketing software, property managers and landlords can reach a wider audience of potential renters and streamline their marketing efforts.
How does marketing software differ from property management software?
While there’s some overlap, property marketing software focuses primarily on promoting rental properties to potential tenants. It includes features like listing syndication, email campaigns, and SEO tools to ensure properties are visible on popular rental platforms and search engines. Property management software, on the other hand, addresses the operational side of property management, including tenant screening, rent collection, maintenance requests, and financial reporting. Some advanced platforms might integrate both functionalities, but they serve distinct primary purposes.
How do I measure the success of my marketing efforts using the software?
Rental property marketing software often comes equipped with robust analytics and reporting tools. These allow landlords and property managers to track key metrics such as click-through rates, conversion rates, and source of traffic. By monitoring these metrics, users can gain insights into which marketing channels are most effective, how potential tenants are interacting with listings, and where improvements can be made. Regularly reviewing these analytics can guide adjustments to marketing strategies, ensuring continuous optimization of efforts.