The Ultimate Guide to Rental Property Sales, Leasing & Marketing

Last Updated: February 2024

Rental Property Sales, Leasing, and Marketing

Rental property marketing is a core component for anyone looking to buy, sell, or lease a rental property. Whether you are an agent, broker, landlord, real estate investor, or anyone else involved in the broader rental real estate industry, then understanding and using real estate marketing to grow your business is critical. Below we take a deep dive into everything you need to know about rental real estate marketing.

Rental Property Marketing Strategies

Rental Property Marketing Strategies

Rental property marketing strategies are essential for effectively promoting properties for sale and attracting potential tenants. A well-executed marketing plan combines traditional methods, such as physical advertisements and open houses, with digital techniques like online listings and virtual tours. By employing a diverse range of marketing tactics, properties can reach wide audiences to reduce vacancy rates and close faster.

Rental Property Sales

After enough time researching, the time comes for every rental real estate investor to pull the trigger on a purchase. Conversely, if you already own a rental property, the day may come when you are ready to move on to something bigger (or smaller). Or maybe your target  investing strategy has changed. Whether buying or selling, rental real estate sales are an important part of the overall real estate investment lifecycle.

Rental Property Leasing

A rental property is limited in its ability to generate value without a tenant – that’s where leasing comes in. Rental property leasing usually starts from advertising and attracting qualified applicants, to finalizing a lease agreement that will solidify the ongoing landlord-tenant relationship. While much of the leasing process is generally the same across all rental property types, there are some nuances that are very different in properties such as residential vs commercial.

Rental Property Listing Platforms

For Sale By Owner

Both landlords and tenants almost exclusively go online as the first step for their rental property search. Whether you are buying, selling, or leasing a rental property, online real estate listing platforms such as Zillow, Loopnet or facilitate millions of rental property transactions every year. Tenants or property owners usually have free access to use the platforms, however, most do charge the landlord a fee to list their property on the site. This nominal fee can either be one-time or monthly, and is usually a worthwhile investment to close a property sale or sign a lease with a quality tenant.


iBuying and Home Trade In

The same way that Carmax revolutionized the car buying process, a new series of companies are changing the way to sell a property. One of the concepts is called iBuying and refers to online companies that use technology to make instant offers on a property. Another concept is called trade-in (also called buy-before-you-sell), which allows buyers to leverage the equity that they have in their current home to buy a new home.

Cash Offer Buyers

Cash Offer Buyers

Real estate cash offer buyers are people or businesses who make quick cash offers on the purchase of a property. Instead of the traditional way of listing and selling a property, instant offers seek to establish an agreement quickly and close within a number of weeks. Keep in mind that offers are usually below market value for a property, but the benefits include a quicker and convenient sales experience.

Rental Real Estate Agents

Rental Real Estate Agents

Choosing to buy, sell, or lease an investment property is a complex endeavor that requires a knowledgeable team to successfully close. Rental real estate agents and commercial real estate agents (also called “brokers”) are the real estate industry professionals that specialize in facilitating rental property transactions. These agents often specialize in a specific type of transaction and wear many hats to ensure a smooth process. Understanding the different types of real estate agents available and their responsibilities can greatly improve the odds of success.

Real Estate Agent Brokerages

Real estate brokerages are the various different brands that real estate agents associate their license and business under. Brokerages can range from local small multi-person companies, to multinational brands with thousands of agents. With rental property prices climbing into the hundreds of thousands, or even hundreds of millions, it is no surprise that real estate agents and clients carefully select their brokerage to help maximize growth and sale potential.

Rental Property Marketing News

Rental Property Marketing Software & Tools


Rental property marketing software is a valuable tool for property managers and landlords looking to improve their marketing efforts and reach a wider audience of potential renters. This software typically includes a range of features, such as online property listings, lead generation tools, automated email marketing, and data analytics. By using rental property marketing software, property managers and landlords can streamline their marketing efforts, save time and money, and improve their occupancy rates and overall profitability.

Rental Agreement Forms

Contracts and forms are the important tools of the trade for rental real estate professionals. When leasing your rental property, you will likely be screening potential tenants by accepting tenant  application forms. Once you agree on lease terms, lease agreement form can be used to generate a legally binding contract between you and the tenant. Contracts and forms hold your rental real estate investing business together and should be created with detail and care. Most residential rental contracts are done on a State-specific Realtor template form. Most commercial contracts are either done on a custom form typed up by a legal professional or CRE template form. Alternatively, a do-it-yourself landlord could get a professional agreement template from an online provider such as eForms.

Rental Property Marketing FAQ

What is Rental Property Marketing?

Rental Property Marketing

Rental property marketing is the strategic promotion to buy, sell, or lease rental real estate. It encompasses a range of promotional tactics, such as advertising, negotiating, and processes, aimed to complete a successful sale or attract and retain renters in a competitive market.

What are Real Estate Marketing Jobs?

For those interested in an exciting and rewarding career in real estate, a job in real estate sales and marketing can be a great choice. The most common jobs in real estate sales and marketing are real estate agents and leasing agents. Like most sales jobs, they are typically commission based, but the high-dollar values of rental real estate properties, make job compensation proportionately high as well for top earners. Note that these kinds of real estate jobs are not for the faint of heart. They require dedication, determination in the face of adversity, and the ability to problem solve complex real estate issues.

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