Table of contents
- What is Rental Property Marketing?
- Rental Property Marketing Strategies
- Rental Property Sales
- Rental Property Leasing
- Rental Property Marketing News
- Rental Property Listing Platforms
- iBuying & Trade-In
- Cash Offer Buyers
- Real Estate Agents
- Real Estate Agent Brokerages
- Rental Agreement Forms
- Real Estate Marketing Jobs
Rental property marketing is a core component for anyone looking to buy, sell, or lease a rental property. Whether you are an agent, broker, landlord, real estate investor, or anyone else involved in the broader real estate industry, then understanding and using real estate marketing to grow your business is critical. Below we take a deep dive into everything you need to know about rental real estate marketing.
What is Rental Property Marketing?
Rental property marketing involves the strategic promotion to buy, sell, or lease rental real estate. It encompasses a range of promotional tactics, such as advertising, negotiating, and processes, aimed to complete a successful sale or attract and retain renters in a competitive market.
Rental Property Marketing Strategies
Rental property marketing strategies are essential for effectively promoting properties, attracting potential tenants or buyers, and maximizing returns. A well-executed marketing plan combines traditional methods, such as physical advertisements and open houses, with digital techniques like online listings and virtual tours. By employing a diverse range of marketing tactics, property owners and managers can reach a wider audience, reduce vacancy rates, and enhance their properties’ appeal.
Rental Property Sales
Types of Rental Property Sales
After enough time researching, the time comes for every rental real estate investor to pull the trigger on a purchase. Conversely, if you already own a rental property, the day may come when you are ready to move on to something bigger (or smaller). Or maybe your target investing strategy has changed. Whether buying or selling, rental real estate sales are an important part of the overall real estate investment lifecycle.
Rental Property Leasing
Types of Rental Property Leasing
A rental property is limited in its ability to generate value without a tenant – that’s where leasing comes in. Rental property leasing usually starts from advertising and attracting qualified applicants, to finalizing a lease agreement that will solidify the ongoing landlord-tenant relationship. While much of the leasing process is generally the same across all rental property types, there are some nuances that are very different in properties such as residential vs commercial.
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Rental Property Listing Platforms
Both landlords and tenants almost exclusively go online as the first step for their rental property search. Whether you are buying, selling, or leasing a rental property, online real estate listing platforms such as Zillow, Loopnet or Apartments.com facilitate millions of rental property transactions every year. Tenants or property owners usually have free access to use the platforms, however, most do charge the landlord a fee to list their property on the site. This nominal fee can either be one-time or monthly, and is usually a worthwhile investment to close a property sale or sign a lease with a quality tenant.
iBuying & Trade-In
The same way that Carmax revolutionized the car buying process, a new series of companies are changing the way to sell a property. One of the concepts is called iBuying and refers to online companies that use technology to make instant offers on a property. Another concept is called trade-in (also called buy-before-you-sell), which allows buyers to leverage the equity that they have in their current home to buy a new home.
Cash Offer Buyers
Real estate cash offer buyers are people or businesses who make quick cash offers on the purchase of a property. Instead of the traditional way of listing and selling a property, instant offers seek to establish an agreement quickly and close within a number of weeks. Keep in mind that offers are usually below market value for a property, but the benefits include a quicker and convenient sales experience.
Real Estate Agents
Choosing to purchase or sell an investment property is a complex endeavor that requires a knowledgeable team to successfully facilitate. Real estate agents (also called “brokers”) are the real estate industry’s professional designation for this type of professional. They are essentially real estate marketing experts. The greater experience an agent has, the more likely they are to gain favorable terms for you in their negotiations and deal making. It is important to understand the different types of real estate agents that are available and their different fields of expertise (e.g. Residential vs Commercial).
Real Estate Agent Brokerages
Real estate brokerages are the various different brands that real estate agents associate their license and business under. Brokerages can range from local small multi-person companies, to multinational brands with thousands of agents. With rental property prices climbing into the hundreds of thousands, or even hundreds of millions, it is no surprise that real estate agents and clients carefully select their brokerage to help maximize growth and sale potential.
Rental Agreement Forms
Contracts and forms are the important tools of the trade for rental real estate professionals. When leasing your rental property, you will likely be screening potential tenants by accepting tenant application forms. Once you agree on lease terms, lease agreement form can be used to generate a legally binding contract between you and the tenant. Contracts and forms hold your rental real estate investing business together and should be created with detail and care. Most residential rental contracts are done on a State-specific Realtor template form. Most commercial contracts are either done on a custom form typed up by a legal professional or AIR CRE template form. Alternatively, a do-it-yourself landlord could get a professional agreement template from an online provider such as eForms.
Real Estate Marketing Jobs
For those interested in an exciting and rewarding career in real estate, a job in real estate sales and marketing can be a great choice. The most common jobs in real estate sales and marketing are real estate agents and leasing agents. Like most sales jobs, they are typically commission based, but the high-dollar values of rental real estate properties, make job compensation proportionately high as well for top earners. Note that these kinds of real estate jobs are not for the faint of heart. They require dedication, determination in the face of adversity, and the ability to problem solve complex real estate issues.