Ultimate Guide to Real Estate Brokerages Explained

Last Updated: March 2024

Real Estate Brokerages

Brokerages are the businesses that rental real estate agents associate their license and business under. Brokerages can range from local small multi-person companies, to multinational brands with thousands of agents. Brokerages provide their agents with training, support, and resources to help their businesses flourish. Understanding the various brokerage brands, can better help when searching for an agent.

Types of Real Estate Brokerages

Different types of rental real estate have different needs when it comes to buying, selling, and leasing. Over time, real estate brokerages have specialized in the needs of these properties. Below we take a look at some of the most well known commercial real estate brokerages and residential real estate brokerages.

Commercial Real Estate Brokerages

Avison Young
Cushman & Wakefield
JLL Jones Lang LaSalle

Residential Real Estate Brokerages

Keller William KW
Anywhere Real Estate
Coldwell Banker
Engel & Völkers

Rental Real Estate Agents

Rental Real Estate Agents

Rental real estate agents serve as essential facilitators in the intricate world of income property transactions. They possess and leverage their expertise to help property owners and tenants navigate the buying, selling, and leasing process.

Commercial Real Estate Agents

Commercial Real Estate Agent

Commercial real estate agents (often called Brokers) are professionals hired to facilitate commercial real estate transactions, including buying, selling, and leasing. These professionals have a wealth of knowledge and expertise in the commercial real estate market.

What is a Real Estate Brokerage?

A real estate brokerage is a company that employs licensed real estate agents and brokers who assist clients in buying, selling, or leasing real estate. The brokerage typically provides training, support, and property marketing resources to its agents.

How to Choose a Real Estate Brokerage to Buy, Sell, or Lease?

Choosing the right real estate brokerage is an important step in buying, selling, or leasing a rental property. To make an informed decision, you should consider several factors. First, look for a brokerage with a good reputation in the local real estate market. You can ask for referrals from friends or family and check online reviews. Second, consider the experience and expertise of the agents at the brokerage. It’s important to work with someone who knows the local market and has experience in the type of property you want to buy, sell, or lease. Finally, think about the services and resources the brokerage offers, such as marketing tools, rental property marketing strategies, and access to legal or financial advice.

How do Real Estate Brokerages Make Money?

Real estate brokerages primarily make money through commission fees generated by their agent’s when facilitating real estate transactions. Typically, these commissions are a percentage of the property’s sale price and are split between the buyer’s and seller’s agents, with a portion going to the brokerage. Additionally, brokerages may earn income through property management services, consulting, and offering real estate courses or licensing exam preparation.

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