Real Estate Brokerages Explained

Brokerages are the businesses that real estate agents associate their license and business under. Brokerages can range from local small multi-person companies, to multinational brands with thousands of agents. Brokerages provide their agents with training, support, and resources to help their businesses flourish. For real estate buyers, sellers, and renters, understanding the various brokerage brands and how they work can help assess an agent’s credibility, since agents associated with established brands usually meet a certain standard of professionalism and experience.

Types of Real Estate Brokerages

Different types of rental real estate have different needs when it comes to buying, selling, and leasing. Over time, real estate brokerages have specialized in the needs of these properties. Below we take a look at some of the most well known brokerage brands for both commercial real estate and residential real estate.

Commercial Real Estate Brokerages

Cushman & Wakefield
JLL Jones Lang LaSalle

Residential Real Estate Brokerages

Anywhere Real Estate
Keller Williams KW

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What is a Real Estate Brokerage?

A real estate brokerage is a company that employs licensed real estate agents and brokers who assist clients in buying, selling, or leasing real estate. The brokerage typically provides training, support, and resources to its agents, and may also offer additional services such as property management and marketing.

How to Choose a Real Estate Brokerage to Buy, Sell, or Lease?

Choosing the right real estate brokerage is a crucial step in buying, selling, or leasing a rental property. To make an informed decision, you should consider several factors. First, look for a brokerage with a good reputation in the local real estate market. You can ask for referrals from friends or family and check online reviews. Second, consider the experience and expertise of the agents at the brokerage. It’s important to work with someone who knows the local market and has experience in the type of property you want to buy, sell, or lease. Finally, think about the services and resources the brokerage offers, such as marketing tools, property management services, and access to legal or financial advice.