Last Updated: May 2024
The real estate industry is an ever-changing market with market ups and downs. Professionals working in rental property sales, marketing and leasing jobs ride this ever-changing tide by helping people buy, sell and rent. Individuals with skills in sales and marketing can use their skill sets to draw attention to rental real estate opportunities, offering owners quality tenants for short- or long-term leasing arrangements or getting top dollar for a sale.
Top 10 Real Estate Sales and Marketing Jobs
Jobs in the real estate marketing industry range from a social media coordinator, to experienced commercial real estate brokers. Depending on the location or company size, the exact-naming of a title might vary, as well as the scope of responsibilities under that respective title. Below we take a look at the various types of career paths and job titles that are available in real estate sales and marketing.
Real Estate Agent
Real estate agents have the exciting job to bridge the gap between the buyers and sellers of real estate property. They are responsible for stewarding their client through the completion of a real estate transaction, while being aware of the current market conditions. Real estate agents should be knowledgeable in property sales, real estate marketing, property assessment, and financing. In addition to maintaining an effective network with realtors, lenders, title companies and other real estate professionals, real estate agents must consistently develop new methods for finding properties that meet the needs of their clients. As agents work on behalf of their clients throughout the entire purchasing or selling process, they must be able to present information in a clear and understandable manner as well as possess exceptional negotiation skills. Most agent specialize in residential or commercial, while some choose to specialize in both as a resimercial agent.
Residential Real Estate Agent
A residential real estate agent assists clients with buying, selling, and leasing properties primarily used for living purposes, such as houses, apartments, and condominiums. When representing sellers, the agent determines market prices, lists the property, conducts open houses, and negotiates offers. When representing buyers, they locate suitable properties, advise on offers, and guide clients through the purchasing process. In the context of leasing, a residential rental real estate agent helps landlords find tenants, conducts property showings, and facilitates the signing of lease agreements. Similarly, they assist prospective tenants in finding and leasing suitable rental properties.
Commercial Real Estate Agent
A commercial real estate agent (also called a broker) specializes in properties used for business purposes, including office buildings, retail spaces, warehouses, and multi-family housing units. They assist clients in buying, selling, or leasing these properties. When representing a seller or landlord, they determine competitive market prices, list the property, conduct property tours, and negotiate deals. When representing buyers or tenants, they identify suitable properties based on the client’s business needs, negotiate purchase or lease terms, and facilitate the transaction process. They also advise on market conditions, property values, and investment opportunities.
Leasing Agent
A leasing agent is a real estate professional who works with both tenants and property owners. They are responsible for the marketing and leasing of a rental property in order to acquire new tenants for their clients. Leasing agents work to create leasing contracts that protect both the tenant and the property owner’s interests, as well as facilitate needed maintenance or repairs when necessary. They must maintain appropriate records of transactions and provide excellent customer service while also negotiating favorable lease terms on behalf of their clients. Leasing agents can expect to find a significant amount of work with multifamily apartment rentals with other opportunities in commercial real estate properties such as leasing out office space. Successful leasing agents have complete knowledge of local leasing laws and regulations, in addition to possessing strong communication skills and an ability to empathize with their clients’ needs.
Real Estate Marketing Specialist
A Real Estate Marketing Specialist focuses on developing and implementing marketing strategies to promote properties and real estate services. This role involves creating advertising materials, managing digital marketing campaigns, and utilizing various platforms like social media and real estate websites to reach potential clients. They work closely with agents and brokers to understand the key selling points of each property and target the right audience. Strong creative skills, knowledge of marketing trends, and the ability to analyze market data are essential for success in this position.
Property Listing Coordinator
The Property Listing Coordinator is responsible for managing and maintaining property listings across various platforms. They ensure that all listings are accurate, visually appealing, and contain up-to-date information, including photographs, property descriptions, and pricing details. This role often involves coordinating with real estate agents, photographers, and other stakeholders to gather necessary information and materials. Attention to detail, organizational skills, and proficiency in listing management software are crucial for this role.
Social Media Coordinator for Real Estate
A Social Media Coordinator for Real Estate is tasked with managing and growing the online presence of real estate agencies or individual agents. They create and curate content for social media platforms, engage with followers, and develop strategies to increase brand awareness and generate leads. This role requires staying up-to-date with social media trends, understanding the unique aspects of the real estate market, and having the ability to create compelling, platform-specific content. Excellent communication skills and creativity are key to effectively engaging with the audience and promoting properties.
Real Estate Photographer/Videographer
A Real Estate Photographer/Videographer specializes in capturing high-quality images and videos of properties to enhance their appeal to potential buyers or renters. This role involves working closely with real estate agents to showcase properties in the best possible light, highlighting key features and creating visually appealing tours. They must have a keen eye for detail, expertise in photography and videography techniques, and the ability to work with editing software. Timeliness and the ability to adapt to different property styles and lighting conditions are also important for success in this role.
New Home Sales Consultant
New Home Sales Consultants assist homebuyers in the purchase of newly constructed homes or developments. They showcase properties, highlight features and amenities, and guide buyers through the sales process from initial inquiry to closing. New Home Sales Consultants build relationships with prospective buyers, provide information on floor plans, pricing, and customization options, and facilitate contract negotiations with the builder. They play a pivotal role in representing builders and developers, ensuring a positive buying experience for clients while achieving sales targets and maximizing revenue for the company.
Transaction Coordinator
Real estate Transaction Coordinators oversee the administrative aspects of real estate transactions from contract to closing. Transaction Coordinators manage paperwork, deadlines, and communications between buyers, sellers, agents, and other parties involved in the transaction. They ensure that all necessary documents are completed accurately and submitted on time, coordinate inspections, appraisals, and loan processing, and facilitate a smooth closing process. Through meticulous organization and attention to detail, Transaction Coordinators play a central role in streamlining transactions and ensuring a positive experience for all parties involved in the real estate transaction.
Real Estate Lead Generator
Real Estate Lead Generators identify and qualify potential leads to expand the client base for real estate agents or brokerage firms. Lead Generators utilize various strategies such as prospecting, cold calling, networking, and digital marketing to generate leads from different sources. They research market trends, demographics, and buyer preferences to target potential clients effectively and nurture relationships with leads through follow-up communications and engagement activities. Real Estate Lead Generators play a pivotal role in fueling the sales pipeline, driving business growth, and maximizing opportunities for real estate professionals.
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What Education and Skills Are Needed for a Career in Real Estate Sales and Marketing?
A career in real estate sales and marketing often requires a bachelor’s degree in business, marketing, real estate, or a related field, although this is not always mandatory. Key skills for success include strong communication and negotiation abilities, digital marketing expertise, and a solid understanding of real estate market dynamics. Proficiency in social media, SEO, and content creation can be particularly advantageous for marketing roles. Additionally, for sales roles, a real estate license is typically required, which involves completing real estate courses and passing a licensing exam.
How Does Marketing Rental Properties Differ from Selling Properties?
Marketing for rental properties focuses on attracting potential tenants and highlighting features that appeal to renters, such as location, rental price, amenities, and lease terms. Unlike selling properties, where the goal is to attract buyers for a one-time transaction, rental property marketing often aims to build long-term tenant relationships and maintain occupancy rates. This involves understanding the rental market, including competitive pricing strategies, and utilizing platforms like rental websites and social media to reach potential tenants. Effective marketing for rentals also requires staying updated with rental laws and trends, which can influence how properties are advertised and managed.
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About the Author
Ryan Nelson
I’m an investor, real estate developer, and property manager with hands-on experience in all types of real estate from single family homes up to hundreds of thousands of square feet of commercial real estate. RentalRealEstate is my mission to create the ultimate real estate investor platform for expert resources, reviews and tools. Learn more about my story.
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