
Roots
RRE REVIEW –
4/5
USER REVIEWS –
Roots Overview
What is Roots?
Roots is an impact-driven real estate investment platform that allows individuals to invest in rental properties while helping tenants build financial stability. The platform follows a unique “Resident Investor” model, where tenants have the opportunity to earn equity in the properties they rent. Roots focuses on creating wealth for both investors and residents by combining real estate returns with a social impact approach. With passive income potential and a mission to empower renters, Roots offers a modern and inclusive way to invest in real estate.
Roots Products & Services

Roots offers a unique real estate investment platform that enables both accredited and non-accredited investors to participate in residential rental property investments with a minimum investment of $100. The platform focuses on creating a mutually beneficial ecosystem where investors and renters build wealth together. Roots acquires, renovates, and manages rental properties, while renters have the opportunity to earn quarterly rebates by maintaining the property, paying rent on time, and being good neighbors. This approach fosters a sense of partnership, leading to reduced vacancies and improved returns for all stakeholders.
Roots Features
| Feature | Details |
|---|---|
| Real Estate Investment Platform | Provides a user-friendly platform for investing in residential and commercial properties. |
| Automated Investment Strategies | Offers automated, data-driven investment strategies tailored to investor preferences. |
| Property Diversification | Allows investors to diversify their portfolios across multiple property types and locations. |
| Investor Dashboard | Centralized dashboard to track investments, returns, and property performance in real-time. |
| Passive Income Opportunities | Facilitates passive income generation by investing in cash-flowing real estate assets. |
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Roots Reviews
Roots Review by RentalRealEstate
4/5
Cost – 4
Ease-of-Use – 4
Customer Service – 4
Tools and Resources – 4
Roots has introduced an innovative approach to real estate investing by fostering a symbiotic relationship between investors and tenants. With a minimum investment of $100, the platform democratizes access to real estate assets, appealing to both novice and seasoned investors. Notably, Roots reported a strong total return on its investments since its inception in mid-2021, indicating promising performance. However, as a relatively new entrant in the market, potential investors should exercise due diligence and consider the inherent risks associated with real estate investments. Overall, Roots presents a compelling opportunity for those seeking to align financial returns with social impact.
Pros:
- Low minimum investment of $100 accessible to many.
- Quarterly liquidity options provide flexibility for investors.
- “Live In It Like You Own It®” program incentivizes renters to maintain properties, benefiting both renters and investors.
Cons:
- Relatively new platform with a limited operational track record.
- Investments are illiquid, requiring a minimum one-year commitment.
- Limited geographic diversification, primarily focusing on the Atlanta area.
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Roots User Reviews
Have you used Roots for your rental property? If so, please take a minute to leave an honest review of your experience below. By writing a review, you can help guide other rental real estate enthusiasts on whether or not Roots is a good choice for them.
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Roots Alternatives
Roots FAQ
Is Roots Legitimate?
Yes, Roots is a legitimate real estate investment platform. The company offers a unique model where investors and renters both benefit, allowing individuals to invest in residential properties with as little as $100, while renters earn equity through their “Live In It Like You Own It” program.
Who Owns Roots?
Roots is a privately held company. The platform offers a unique model where investors and renters both benefit, allowing individuals to invest in residential properties with as little as $100, while renters earn equity through their “Live In It Like You Own It” program.
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