The real estate industry is an ever-changing market with market ups and downs. Professionals working in rental property sales, marketing and leasing jobs ride this ever-changing tide by helping people buy, sell and rent. For those working in these roles, having extensive knowledge of real estate regulations and practices, as well as expertise in marketing tactics, is key to driving profits for the rental properties subject to their marketing. Individuals with skills in sales and marketing can use their skill sets to draw attention to rental real estate opportunities, offering owners quality tenants for short- or long-term leasing arrangements or getting top dollar for a sale. Below we take a deep dive into the various types of sales and marketing jobs in the rental real estate industry.
Real Estate Agent
Real estate agents have the exciting job to bridge the gap between the buyers and sellers of real estate property. They are responsible for stewarding their client through the completion of a real estate transaction, while being aware of the current market conditions. Real estate agents should be knowledgeable in property sales, real estate marketing, property assessment, and financing. In addition to maintaining an effective network with realtors, lenders, title companies and other real estate professionals, real estate agents must consistently develop new methods for finding properties that meet the needs of their clients. As agents work on behalf of their clients throughout the entire purchasing or selling process, they must be able to present information in a clear and understandable manner as well as possess exceptional negotiation skills.
A leasing agent is a real estate professional who works with both tenants and property owners. They are responsible for the marketing and leasing of a rental property in order to acquire new tenants for their clients. Leasing agents work to create leasing contracts that protect both the tenant and the property owner’s interests, as well as facilitate needed maintenance or repairs when necessary. They must maintain appropriate records of transactions and provide excellent customer service while also negotiating favorable lease terms on behalf of their clients. Leasing agents can expect to find a significant amount of work with multifamily apartment rentals with other opportunities in commercial real estate properties such as leasing out office space. Successful leasing agents have complete knowledge of local leasing laws and regulations, in addition to possessing strong communication skills and an ability to empathize with their clients’ needs.