Ultimate Fix and Flip Real Estate Investing Resource

Last Updated: February 2024

Fix and Flip Real Estate Investing

If you’ve had an eye on the real estate world in recent years, then you would have  likely heard the term “fix and flip” or just “flip”. The fix and flip real estate investing process has been popularized by home improvement and “house flipping”  television shows that document and dramatize the process. Fix and flip is really just a term for the real estate investment strategy of buying a distressed property to fix up and quickly sell for a profit. Executing the process is easier said than done, however, it can generate significant profits when done correctly.


What is Real Estate Flipping?

Real Estate Flipping Definition

“Fix and flip” is a real estate investing strategy where an investor buys a distressed property at a discounted price, and then renovates and upgrades the property to improve its value, with the goal of selling it (‘flipping’) at a higher price for a profit.

What is a Live-In Flip?

A “live-in flip” is a real estate investing strategy where an investor purchases a property, lives in it while making renovations and improvements, and then sells it for a profit. This approach allows the investor to avoid separate living expenses and possibly qualify for certain tax advantages while improving the home for resale.

Important Fix and Flip Terms

After Repair Value (ARV) – After repair value (ARV) is a term used in real estate investing to refer to the estimated value of a property after it has been fully renovated or repaired.

Carrying Costs – Carrying costs are the costs associated with owning a property while it is being repaired or upgraded. This includes things like mortgage payments, landlord insurance, property taxes, and utilities.

Where to find Properties to Fix and Flip?

Traditional real estate listing websites, such as Zillow and Realtor.com, can be good starting points, as can foreclosure and auction listing websites that may be available at a reduced price. However, the best method is likely to work with a real estate agent who specializes in finding distressed properties as they often have access to off-market deals. Additionally, some investors use direct mail campaigns or signs to express interest in buying houses directly from homeowners.


How to Invest in Real Estate Fix and Flips?

1. Research Market

Researching the market of your targeted flip property beforehand is a crucial step in the process of flipping a property. Being familiar with the market prices, previous sales, and trends of the area can all help you understand what is a good deal and what type of value you can add to achieve the highest ARV (After-Repair Value). Specialized real estate data software can also help with this step.

2. Budget and Plan

Flipping a property requires a substantial amount of budgeting and planning before ever even submitting an offer. Real estate flipping is a very fast paced investment strategy and every extra day eats into your profit margin. Groundwork to be done beforehand includes possessing a strong knowledge of real estate finance, budgeting capital to pay for material and contractors, planning out the logistics of the rehab (e.g. where to buy the building materials, which type of door handles to buy), and creating relationships with contractors and tradespeople. A common metric used by flippers is called the “70% rule” which states that you should only pay up to 70% of the After-Repair Value (ARV) of a property, minus the necessary repairs.

3. Secure Financing

Loans for fix and flip properties are usually short term, fast funding, and require minimal scrutiny on the property’s condition, while banks and traditional lenders typically desire the opposite of these attributes – longer term loans, lengthy borrower verification, and thorough inspections and underwriting for the property. These unique characteristics drive many property flippers towards using hard money loans for fix and flip projects. Hard money loans are typically collateralized with another piece of property or equity to protect the lender, however, they are less stringent on other areas of borrower vetting and can fund very fast. The biggest drawback to hard money loans is the higher interest rate, which typically ranges from 8%-15%.

4. Search and Find Properties

Fix and Flip Real Estate Investing

Searching and finding the perfect property to fix and flip is much easier than it sounds. Searching for fix and flips can be done on major listing sites such as Zillow and Redfin, but the vast number of eyeballs searching there make it very hard to find deals there. Utilizing local real estate agents or even contacting property owners directly is usually the best bet to find deals that are about to hit the market or even those that are currently off market. The other difficulty is purchasing the property at a price that meets your 70% ARV number, in addition to accurately projecting an ARV and rehab budget. Expect buyer competition in strong markets as there are likely other investors looking to do the same thing as you.

5. Rehab

Once you’ve closed on the property, the clock starts ticking to start and complete the construction rehab process. The timeline for the rehab will depend on the depth of work that is to be done.  Is it a full-remodel down to the studs of the property or just a renovation including interior cosmetic updates and sprucing up the curb appeal? Be ready for any unexpected repairs or increases in job scope, as they always come up. Throughout the process, be very mindful of staying within your initial budget. It is very easy to go over budget, which can potentially wipe out the project’s whole profit margin. The overall goal is for the rehab the property enough to satisfy the future buyer paying top dollar, while maintaining enough margin for the endeavor to be profitable to you.

6. Flip the Property

Once the rehab is complete, it is time to sell the property. You could try to sell the property yourself, but it is always best to work with a local real estate agent who knows the ins and outs of the market. Real estate agents will market the property to their local network, online listing platforms, and the local Multiple Listing Service (MLS) database. Although this is the tail end of the fix and flip process, time is still of the essence because of the holding costs you are require to pay for every additional day you hold the property. The final goal here is to quickly sell the house at the highest amount possible to provide the largest profit margin.

Fix and Flip Real Estate Investing Software & Tools


Pros & Cons of Real Estate Fix and Flip Investing

While there are several benefits to fix and flip real estate investments, there are also some potential drawbacks that investors should be aware of. We take a look at the pros and cons of both below.

Pros of Flipping

  1. Larger Profit Margins – If done correctly, the fix and flip real estate investing method can provide substantially larger profit margins than other types of investing strategies such as buy and hold or house hacking. The benefit is one of the primary motivators behind processional property flippers.
  2. Faster Profit Timeline – Since the whole fix and flip strategy is a fast paced process, this means that you are also quicker to receive profits. Once you have gone through the process several times and improved on past mistakes, there becomes great potential to make a lot of money in a relatively short period of time.
  3. No Property Management – Most real estate investing techniques require some form of property management, however, fix and flip investing avoids the entire subject of property management and its associated difficulties. The only exception to this would be if you are flipping a multifamily property with tenants in place.

Cons of Flipping

  1. Expensive Financing – Most fix and flip properties are financed through short term loans that are usually high interest (e.g. hard money loans). These short term loans carry high interest rates, in exchange for the increased risk that the lenders are undertaking. Hard money rates typically range between 8%-15% depending on the borrower’s experience. 
  2. Greater Risk – The risk to execute a profitable fix and flip is relatively high. Even the most well prepared plans will run into unexpected surprises such as contractor problems, building product shortages, hidden property damage, and changing market trends. 
  3. Requires Experience – From beginning to end, a successful fix and flip requires the investor to wear many ranging from finance, law, construction, and marketing. Prior direct hands-on real estate experience is crucial as every day counts towards profitability.

Fix and Flip Real Estate Investing FAQ

What is the 70% Rule in Fix and Flipping?

In the fix and flip strategy, the 70% rule is a common metric that states real estate investors should pay no more than approximately 70% of the property’s after repair value (i.e. the price it would likely sell for once rehab is completed).


What are the Best Loans for Fix and Flips?

The best types of loans for fix and flips typically include hard money loans, which are short-term, interest-only loans with higher interest rates that provide quick access to capital, and bridge loans, which offer temporary financing to cover the purchase and renovation of a property until it can be sold or refinanced. Additionally, home equity lines of credit (HELOCs) and cash-out refinances are also popular, as they allow investors to leverage existing property equity to fund new projects, albeit with potentially lower costs but longer processing times compared to hard money and bridge loans.


What is the Most Cost Effective Way to Renovate a Fix and Flip Property?

The most cost-effective way to renovate a property for a fix and flip involves prioritizing renovations that offer the highest return on investment, such as modernizing kitchens and bathrooms, improving the property’s curb appeal, and making cost-effective cosmetic updates. Additionally, thorough planning, budgeting accurately for both expected and unexpected expenses, and leveraging DIY skills for suitable tasks can significantly reduce costs while enhancing the property’s marketability and value.

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